Hi, I'm Victoria.
I help people and organisations make meaningful progress.
Whether I'm coaching a leader through their first 100 days, supporting a founder who's growing their team or helping a business strengthen its people foundations, my goal is always the same.
To help people move forward with clarity and confidence.
I've spent more than 20 years working in HR, leadership and executive coaching, partnering with organisations of all sizes, from growing businesses and ambitious start-ups to established organisations navigating change.
Over the years I've learnt that the biggest challenges are rarely just about policies, processes or strategy.
They're about people.
The conversations we're avoiding.
The decisions we've been putting off.
The projects everyone agrees are important but never quite find the time to tackle.
That's where I do my best work.

How I work
I'm naturally curious, practical and calm under pressure.
I ask thoughtful questions, challenge where it's helpful and keep things moving forward.
I don't believe in making things more complicated than they need to be.
Whether we're working together through coaching or a People, Culture, Growth & HR project, my approach is always collaborative and grounded in what's going to make the biggest difference.
I won't arrive with a ready-made solution.
I'll work alongside you to understand your business, your people and your goals before helping you build practical solutions that last.

By the end of the 100 days...
By the end of the programme you'll have more than a collection of coaching notes.
You'll have greater clarity, stronger confidence and a practical plan that reflects who you are and where you want to go.
Most importantly, you'll have built momentum that continues long after our final session.
My background

Before founding Green Jay, I spent more than two decades working in HR and leadership roles, supporting organisations through growth, change and the everyday realities of managing people.
Along the way I've worked with founders, senior leaders, first-time managers and growing teams across a wide range of sectors.
I'm a CIPD Chartered Fellow, recognising my strategic contribution to the people profession, and an EMCC Senior Practitioner accredited Executive Coach.
That combination means I bring both strategic HR expertise and evidence-based coaching to every client, helping people think clearly, make confident decisions and turn ideas into action.
A few things you should know about me
I believe progress is better than perfection.
I think the best ideas usually come from good conversations.
I like straightforward advice, honest feedback and practical solutions.
I'm just as comfortable facilitating a leadership workshop as I am sitting quietly with someone who's trying to work out what comes next.
Outside work, I recharge by spending time with my family & friends, reading, cuddling my cockapoo Walter, exploring new cities, enjoying live music and looking forward to the next adventure.
